Ever type your name on the Google page to see what comes up? I searched on mine today and found I am high on the list. When searching for "William McCann" I come up first on Google and Yahoo!, and third on Live (as of 2/28/2007).
When I search for "Bill McCann" I come up third on Google. Yahoo! does not find this site under "Bill McCann", but lists my LinkedIn profile second. I didn't see myself when searching Live with my nickname.
The irony here is that I have taken no steps to assure that I am found by search engines. It must be getting easier to get noticed; no need to take special steps (Doing something right). Or maybe I'm almost famous ;).
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